Dear Friend,
If you want to create static image ads that actually convert, so you can scale your Meta campaigns profitably without relying on guesswork...
… then this is going to be the most important message you read all day.
Here’s why…

After analyzing thousands of winning image ads across dozens of industries, I noticed something shocking...
The highest-converting static ads weren't random acts of creative genius. They followed specific, repeatable patterns. Frameworks that worked again and again, regardless of industry, product, or audience.
The Periodic Table Of Image Ads.
Once you understood the elements, you could create winning combinations on demand.
We started using these frameworks systematically for Ad Oven clients, and here's what happened:
- One client sold out of his entire year’s inventory in 4 months at a 7x ROAS
- Another went from losing money on a digital product funnel to turning a profit in 1 week
- Another client was able to scale ad spend by 50% in one month with no drop in ROAS
And now I’m going to hand YOU the blueprint to our success.

This is NOT a course or program. It's not a system you need to learn. It's a tactical reference guide packed with the exact frameworks top advertisers use to create image ads that convert in every industry.
I originally created this as an internal resource for Ad Oven clients to help them to get fast, effective inspiration for new creatives. But the results were so good, I decided to make it available to everyone.
- Monday morning: Instead of staring at a blank canvas for an hour, you open the book, pick a creative to copy, and have your ad done in 20 minutes.
- Creative meetings: You walk in with 5 data-backed concepts ready to test, not vague ideas.
- Testing cycles: Your hit rate jumps from 1 in 10 to 3 in 10, meaning less money wasted on losers and more profit in your pocket.
- Scaling: When you find a winner, you know exactly why it worked and can create variations using other frameworks.
1. Open the framework library
2. Pick a framework that matches your goal
3. Look at 5-10 real examples from the swipe file
4. Copy the structure for your product and audience
5. Upload to Meta and launch
- Pattern interruption to stop the scroll
- Social proof to establish trust in milliseconds
- Contrast to make USPs impossible to ignore
- Curiosity gaps to create an itch people have to scratch
- Visual hierarchy to subtly guide attention
When you combine proven psychological triggers with structured formats, you get ads that work predictably instead of by accident.
The Big Book Of Static Ad Frameworks is for two types of people:
1. Business Owners, Growth Marketers & Brand Managers who need more creative output but don't want to hire another expensive agency. You get agency-level frameworks without the agency prices.
2. Agencies & Freelancers who need to speed up creative production for clients. Take these frameworks and look like a hero to your clients.
Either way, you get instant access to the same frameworks we use at Ad Oven to create winners week after week for our done-for-you clients.
- 17+ Battle-Tested Frameworks including Before & After, Us vs. Them, Listicle, and more
- 200+ Real Ad Examples in an easy-to-use swipe file, organized by framework so you can see exactly how top brands execute each one.
- Monthly Swipe File Updates with fresh examples added regularly (I analyze new winners every month and add the best ones)
- Real-World Breakdowns of each framework with examples from brands getting results right now
- Psychological Triggers explained so you understand the "why" behind each format
- Situational Guidance so you know exactly when to deploy each framework
- Execution Tips from analyzing thousands of winning ads
- LIFETIME ACCESS to all current and future frameworks and examples—pay once, benefit forever.
While other "swipe files" gather dust with outdated examples from 2019, The Big Book is a living, breathing resource.
Every month I analyze the latest winning ads and add new examples to the swipe file. So you’ll always have your finger on the pulse of what's working NOW, not what worked 5 years ago.

"Incredibly helpful to have all the frameworks right there to choose from. Great work!"
"In a world where gurus all say different things, this is a very simple book to remind you exactly of what the best brands do for image ads."


"Colin is literally handing you the keys to high-performing static ad creatives for less than the price of lunch."
“Beyond a swipe file. This is a resource that shows you how to THINK about static creative. I’d highly recommend digging in before your competitors do.”

- The complete framework playbook
- 200+ real examples to model
- Monthly updates with fresh winners
- LIFETIME ACCESS to everything
Because this is the same resource we use to do creative research for our high-ticket done-for-you clients, my team and I are constantly adding to the Big Book.
So when you purchase access today, you'll get all future updates to the frameworks and swipe file for no additional cost. Forever.

Try The Big Book for a full 30 days.
Use the frameworks. Browse the swipe file. Create some ads. Test them out.
If you don't create at least one ad that beats the current top performer in your account, just email me and I'll refund every penny. No questions asked.
You either get great results or you get your money back. Sound fair?

BONUS #1: The Brand Watchlist ($67 value)
My curated list of brands that absolutely crush it with static ads, organized by industry. Each brand includes direct Facebook Ad Library links so you can spy on their current winners. This is the same list my team monitors for inspiration, and we’re always adding to it.

BONUS #2: The 7 Creative Commandments ($47 value)
The exact principles my team uses to create winning statics for our done-for-you clients inside Ad Oven. They're specific rules that separate profitable image ads from money pits. Follow these and your win rate will jump immediately.
Every day you delay is another day of:
- Wasting ad spend on creative that doesn't convert
- Losing to competitors who have systems
- Leaving money on the table running bad creatives
Plus, some people I’ve talked to think I should raise the price. I haven’t done it yet, but it could happen.
Path 1: Keep doing what you're doing. Keep guessing. Keep testing random ideas. Keep lighting money on fire.
Path 2: Invest $17 in a proven system. Start creating ads with frameworks that work. Watch your ROAS climb. Scale your revenue and profits.
Which path leads to the business you want?
Click the button below to get instant access to The Big Book of Static Ad Frameworks


✓ 17+ Proven Ad Frameworks – The complete blueprint library including Before & After, Us vs. Them, Listicle, Big Question, and more. Each one broken down with what it is, why it works, when to use it, and pro execution tips. ($297 value)
✓ 200+ Example Swipe File – Real ads from brands profitably spending millions, organized by framework so you can instantly see how top advertisers execute each one. No more random screenshots—everything is categorized and searchable. ($197/year value)
✓ Monthly Swipe File Updates – Fresh winning examples added every month so you're always studying what's working NOW, not what worked in 2019. ($97/month value) ✓ The Brand Watchlist – Curated list of brands crushing it with statics, organized by industry with direct Facebook Ad Library links. ($67 value)
✓ The 7 Creative Commandments – The exact principles my Ad Oven team uses to create winning statics for done-for-you clients. ($47 value)
✓ LIFETIME ACCESS – Everything above, plus all future updates, new frameworks, and additions to the Big Book at no extra cost. (Priceless)
That's a 98% discount because I want you to get ridiculous ROI from this. One winning ad pays for this 100x over.
- Will these frameworks work for my industry?If you sell anything online—physical products, digital products, services, software—these frameworks work. We have examples from fashion, supplements, courses, SaaS, coaching, beauty, fitness, and dozens more. Visual psychology is universal.
- I'm not a designer. Can I still use these?100%. The frameworks are about structure and messaging, not fancy design. You can create winners with basic Canva skills or hand them to a designer. The blueprint does the heavy lifting.
- How often is the swipe file updated?Every. Single. Month. This is the same swipe file I use to help my agency clients and train my team to make better ads. I am constantly analyzing new winners and adding them to the file.
- Why only $17? What's the catch?No catch. I want thousands of advertisers using these frameworks and getting results. The real money is in my done-for-you agency services, which cost a lot more. This builds goodwill and proves I know what I'm talking about.
- My ads are working okay. Why would I need this?"Okay" is expensive. If your ads are converting at 1.5% and these frameworks bump you to 2.5%, that's 66% more sales from the same spend. If you’re selling $20K/month, that's $13,200 in extra revenue. Every month.

The Big Book Of Static Ad Frameworks$17
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Special Offer: AI Ad Copycat System ($27)!
Here's how my team takes any static ad and recreates it in under 10 minutes.
You could waste time tinkering with the copy and design yourself (or hire expensive copywriters/designers).
...OR you could use AI to do it all for you.
If you prefer the second option, add my AI Ad Copycat System to your order.
It's the same system I use to clone any winning static for my clients.
For just $27 you'll get:



If you want to go from inspiration to platform-ready static faster than ever before, this will save your life.
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